Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Still, Lewis notes, print is by far the largest portion of Harlequin's business and is expected to be "for a long time." Even as the company proceeds with a massive backlist-digitizing process (approximately 2,000 backlist titles this year), the primary focus continues to be on print.
All of which is fine, Shatzkin says, as long as publishers recognize the fact that the print market is shifting.
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