Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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"That is also a philosophical thought change for publishers," he adds, "bec- ause from top to bottom it [has been] all about the design, the look and feel, the tactile approach. Yes, the fonts need to look good, but at the end of the day, people are not saying, 'Wow, what a good use of Helvetica bold in that book.' No, it is: 'That was a great story line.'"
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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