Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Of course, the production and manufacturing infrastructure required to produce print books is not going anywhere soon, nor are the associated costs. This presents publishers with a challenge as far as balancing short-term return on investment with longer-term investment.
"I think you have to look at them as two separate questions," Shatzkin says. "You must optimize your current processes. You cannot afford to be wasting money in any way at all, so you've got to not print books you do not need. You have to go to XML processes, so you're not spending money on conversion and quality control in order to go to digital books. You also have to keep reassessing your deployment of personnel."
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- Mike Shatzkin
- Todd Eckler
James Sturdivant
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