Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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"When you make an acquisition decision for a book that's going to be published in two years, that book will be published into a print market that will not be as robust as the print market is now," he says. "So you need to lead the target on those kind of decisions. Your algorithms and models need to take into account that print is diminishing."
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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