Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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"Look at your production process now," Eckler says. "Even if you're not willing to swallow backlist conversion … today, you can very easily start making choices in your production process to be able to support e-fill-in-the- blank processes."
In the end, Shatzkin says, successful strategizing is rooted in publishers doing what they have always known how to do best, but in new contexts.
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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