Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
On the other hand, publishers must deal with a situation where they are less and less able to set the terms and conditions of distribution. With each successive new digital device, from the Sony Reader to the Amazon Kindle to the new Apple iPad, publishers have been forced into a reactive mode, scrambling to adapt to new capabilities and markets made possible by emerging technologies, while ceding key aspects of the business—such as pricing—to device makers or retailers.
0 Comments
View Comments
- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
Author's page
Related Content
Comments