Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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'Having a Clear, Strategic Focus'
Shatzkin believes the future lies in niche markets. "I think one of the things which is not yet appreciated is that the Internet will reward you for focusing on subject matters, and it will punish you for trying to publish in too many subject areas,"
he says. "Most successful large trade publishers have never thought about that before."
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- Mike Shatzkin
- Todd Eckler
James Sturdivant
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