Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Specialization in a few key markets facilitates the kind of marketing—such as online social media—that is quickly replacing the old-style media-promotion infrastructure based in TV, radio and in-person author appearances. More fundamentally, it opens up a new world of revenue and product potential heretofore unexplored in book publishing.
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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