Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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"At Harlequin, we are in a unique position amongst publishers; we have a consumer brand," Lewis adds. "Maintaining our brand and continuing to build on our strong relationship with readers is very important for today and tomorrow."
Marrying a Print Focus
With a Flexible Future
Harlequin currently publishes an e-book version simultaneously with every print edition. "However," Lewis says, "the market is changing quickly, so we're always reviewing to ensure authors', readers' and Harlequin's best interests are being met"—whether through e-reader, mobile phone or personal computer.
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