Cover Story: Hitting a Moving Target
"A big publisher has the relationships and infrastructure to put a book on every shelf where a consumer might see it. That's what makes them powerful publishers, and it's the same [with digital]," he says. "There will be many devices. The devices will all have their own retailing apparatus. The discovery is taking place in a lot of places … Facebook, Twitter, Google—and a publisher's job is to optimize all those channels. That's their job."