Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Once a digital workflow is in place, publishers must begin taking advantage of the opportunities it presents, Shatzkin says. While editors have always known to work with an eye to the end product, this now means encouraging authors to provide URLs for resource material related to their book topics, photos, videos and other multimedia. Publishers must put resources into place that anticipate emerging products such as enhanced e-books.
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- Mike Shatzkin
- Todd Eckler
James Sturdivant
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