Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Balancing Short- and
Long-term Investment
For book publishers, this idea can be a tough sell—especially as so much of the business still is wrapped up in print sales. But nothing in this conceptualization precludes the importance of print in the mix, Eckler says. It is simply the case that publishers must think of print as one in a suite of options available to them as consumer habits and market conditions shift.
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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