Cover Story: Hitting a Moving Target
How do you optimize your present business while preparing for a constantly altering vision of the future?
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Shatzkin points to recent internal reorganization at Simon & Schuster (S&S) as the type of tough, but necessary, changes publishers need to make. S&S reorganized its sales force, substituting some salespeople in the field with phone reps. "I'm sure [it] was a painful decision and not well-received by many bookstores, but it probably made financial sense."
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- People:
- Mike Shatzkin
- Todd Eckler
James Sturdivant
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