Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Elsewhere at Elsevier, e-books have come to dominate the online purchasing market. On the company’s Science Direct platform (ScienceDirect.com), designed primarily for academic and corporate libraries, and other institutions, subscribers receive frequent alerts to new releases (by e-mail or RSS feeds) and benefit from sophisticated search tools that Anderson says are built around the workflow needs of users.
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James Sturdivant
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