Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Turning a successful book search into a book purchase involves presentation tactics not unfamiliar to the brick-and-mortar book world, says Richard Davies, publicity manager at AbeBooks, which provides an online-selling platform for thousands of independent booksellers.
“The key things for us are obviously price, as always,” he says. “[Also,] when you put a book online, a picture with the book makes it three times as likely to sell as an identical book without a picture. This is important, because what happens now is we have 110 million books listed [on AbeBooks] … so for your books to stand out in a crowd, price is important, description is important.”
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James Sturdivant
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