Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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While Hard Case has enjoyed marketing success with community boards, and Focal Press through social-networking sites, Indiana University Press (IUP; IUPress.Indiana.edu) has focused much effort on its blog, which features original content (author interviews, excerpts from upcoming books, etc.) and book-purchase opportunities. A bar down one side of the blog highlights book sales and titles with seasonal interest, as does the press’ home page, which is updated at least once a month.
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James Sturdivant
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