Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Improvements include a “bread-crumb trail” at the top of each page, so users always know how to navigate links and get back to where they were. Important features have also been added to the shopping cart.
“They tried to lay everything out very clearly—the shipping address, where you are in the order [process], payment information and delivery information,” Baich says. “They put big, orange buttons on things like ‘change address,’ or to direct people to ‘continue.’ Important things have been highlighted because I think before, people were complaining that [the process] wasn’t as easy as it could be.”
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James Sturdivant
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