Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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A recent Web-site redesign made facilitating online purchasing a top priority, according to IUP’s electronic marketing manager, Laura Baich.
“[The creative-service office] did a lot of usability studies,” she says. “They called for volunteers—students and other people—to look at the site. That’s how they came up with the site design to make it more user friendly.”
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James Sturdivant
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