Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
From Search to Sales
The IUP blog is hosted by Typepad, which Baich says has done an excellent job with search engine optimization. The sales department also works with Amazon and other online vendors, making titles available on Amazon’s Search Inside! and Google Book Search. (Google is “usually one of the top 10 referring sites to our Web site,” Baich reports.) The press will also soon have titles available on Microsoft’s Live Search Books.
1 Comment
View Comments
James Sturdivant
Author's page
Related Content
Comments