Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
“Say you are a consumer of casual interest, or a pharmacist who has a distinct need, but is not operating in the academic universe. We now offer 24- and 48-hour subscriptions [for them], along with our 12-month subscriptions,” Parr says.
What’s important, Anderson says, is to customize purchase options to the needs of your audience. Science Direct launched 4,000 e-books last year, but still makes print copies available for certain disciplines. Online tools augment graphical elements in books, and the company is considering selling e-books by the chapter later this year.
1 Comment
View Comments
James Sturdivant
Author's page
Related Content
Comments