Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Davies also notes, “We try to market to different customers differently. You almost have completely different terminology as well [for different audiences]. Collectors care about condition. For new books, content matters. Textbooks are all about price.”
At Hard Case, one of the big selling points is the book covers, rendered in classic pulp style by well-known artists. Ardai notes that promotional e-mails do not include these covers, however—only links to the Web site where the cover images are featured.
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James Sturdivant
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