Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Getting Creative With Custom Content and Purchase Options
“We’ve been doing a great number of customer advisory boards, and a lot of research with focus groups to really find out what the most useful formats are for people in the [scientific] community,” Anderson says, citing as an example options available to libraries specializing in certain subject areas.
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James Sturdivant
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