Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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Creating Purchasing Opportunities Everywhere
The same principle is at work in online marketing done by scientific, technical, medical (STM) publisher Elsevier. Interactive catalogs feature embedded links that lead directly to where each book is available for purchase, and the company’s Focal Press imprint has been aggressive in creating purchasing opportunities on
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James Sturdivant
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