Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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-networking sites, according to Kristine Anderson, global vice president of marketing at Elsevier’s science and technology division.
Aimed at the photography, video and broadcast community, Focal Press has built pages on MySpace, Facebook and YouTube. “We add additional content from authors [through] podcasts, tutorials and instructional videos showing how to do something in Photoshop, for example,” Anderson says. “The pages have links directing [users] to where they can buy the book.”
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James Sturdivant
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