Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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“That’s a deliberate attempt to get them closer to the point of sale,” Ardai says. Once on the site, links direct them to other books by the same author, or invite them to join a discount book-of-the-month club.
“It’s in some ways very similar to a brick-and-mortar store,” Davies says. “If the customer walks in for the first time, and has a good experience and walks out happy, you will be successful. It’s the same with online retailing. If they have a good experience, can sign on easily and pay without hassle, they will come back to you.”
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James Sturdivant
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