Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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On the Focal Press home page (FocalPress.com), tabs direct visitors to pages dedicated to specific areas of interest, where there are sample chapters to read, tutorials with clear tie-ins to instructional book series, and “sneak peeks” of multimedia packages offered for sale. Bestsellers and new releases are prominently featured, as are author profiles.
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James Sturdivant
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