Best Practices in Online Selling
How to ensure that potential customers are never more than one click away from buying your books.
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The discussion sites within the online book club feature copious links to a Barnes & Noble purchasing page, ensuring that visitors are never more than one click away from buying a book.
Ardai says building in numerous purchasing opportunities is the most important element in online selling.
“In terms of best practices, that’s just a squandered opportunity,” Ardai says of not doing so. “Adding that one line of text [enabling direct purchase of the book] takes it out of the realm of mere publicity and into the realm of selling. The goal is to get the book into people’s hands.”
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James Sturdivant
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