Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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"It's a slow build," she says of growing an audience. "This isn't a consumer product where you suddenly have a million people downloading it." Because the app is well-suited to corporate leadership courses and seminars, Shannon expects download "bumps" to come when it is integrated into such programs.
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James Sturdivant
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