Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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Success is measured by whether students find the app truly helpful. "We serve a student population that's very tech- savvy, connected and opinionated. Because we survey and communicate with them regularly, we're fortunate to have early and immediate insight into what they think is 'working' and what is not."
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James Sturdivant
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