Cover Story: Four Publishers Reveal Their App Strategies
Not surprisingly, Scholastic develops all of its apps in-house. "We have this team who's doing digital production in every platform, so we know our content, we know our brands. We care much more deeply about success and execution than any third party would," Forte says.
Follow the Leadership: the Pfeiffer/Wiley approach
Given the longstanding success of its Leadership Challenge development franchise, Wiley imprint Pfeiffer knew the bar was set pretty high for its app treatment. Now in its fifth edition, the Leadership Challenge book, along with its associated workshops, events, websites and online training courses, seeks to "meet customers where they are, give them access to content and give it to them in the form they want," says Lisa Shannon, associate publisher at Pfeiffer. "Certainly mobile and apps are a new form customers want."