Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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The app, released in January, provides a platform for users of the program to access useful content on the go, giving them learning tools when they have a spare few minutes during the day.
"With that vision we started talking to some of our customers and came up with a prototype of features [based on] their feedback," says Shannon. These include leadership skill practice routines, tools for requesting and measuring feedback from subordinates, and a news feed.
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James Sturdivant
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