Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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It's also a good way to deal with Apple's restrictions on in-app purchasing. While these restrictions make cross-selling difficult, the "walled garden" ecosphere of iTunes and Google Play do make selling apps easier because consumers trust Apple's and Google's purchasing systems. (Cleary compares this to Web apps, which can be harder to find and require their own purchasing mechanisms.)
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James Sturdivant
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