Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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"I've learned that you need to get more details and learn about the market you are developing it for, and you need to identify the key areas—either a product need or a promotional need," says Patricia Cleary, global e-product development manager at Springer Science + Business Media. "There are different apps for different purposes."
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James Sturdivant
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