Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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Cleary said decisions about whether to create an app are made at various points in the development process, depending on the project. Use of apps is also influenced by the priorities of scholarly associations Springer partners with. "It sometimes comes late in the process because people aren't thinking mobile yet," she says. "That's the nature of mobile right now. It depends on the market." BB
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James Sturdivant
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