Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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James Sturdivant is Book Business' Senior Editor and the Managing Editor of Publishing Executive, where he writes the Pub Talk blog (pubexec.com/channel/pub-talk). Email him at jsturdivant@napco.com.
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