Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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Monitoring the user experience does not end once an app is released. Because Apple App Store reviews can "make or break an app," Springer constantly monitors reviews and incorporates user feedback into updates, Cleary says.
Apps are particularly well suited to the market for continuing professional education, Cleary says, with test-prep for medical board exams being "revolutionized" by mobile. These types of apps can be expanded across medical, law, educational and other disciplines, she says.
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James Sturdivant
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