Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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In The Lab: The Springer approach
In the STM world, with high percentages of doctors and scientists carrying and using mobile devices to do their jobs, apps can seem like a no-brainer. Still, even with an eager market, the devil can be in the execution, and Springer plans carefully before investing in an app.
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James Sturdivant
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