Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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With this in mind, Kaplan begins thinking about apps early in the product development process. (Kaplan both develops apps in-house and works with outside vendors, depending on the project.) "Whether or not we develop an app isn't dependent on the product, but whether it makes sense to support a particular learning program," McMahon says. "Our focus is always on the best way to deliver effective learning programs."
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James Sturdivant
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