Cover Story: Four Publishers Reveal Their App Strategies
In
2012,
book apps
are a novelty
no more. Two
years after the launch of the iPad,
publishers are find
ing ways to make apps an integral part of their brand strategy.
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While the App Store brings the advantage of discoverability for those unfamiliar with the Leadership Challenge brand, Apple's policy prohibiting in-app purchases presents a difficulty because the app is meant to tie-in directly to other products and platforms, Shannon says. Because of this, Pfeiffer is talking to Apple about allowing new features such as bulk app purchases.
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James Sturdivant
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