Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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11. Have an anchor site.
You don’t need a Web site with lots of bells and whistles, but you do need an anchor site for either the author or the book. It’s important to have information on the site like readers’ guides and a “Buy Now” button, but you don’t want that to be too overt. Hopefully, the author runs the anchor site, and they should do it before the book comes out. Building a presence online takes about a year.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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