Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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23. Subscribe to “Help a Reporter Out.”
I subscribe to Peter Shankman’s “Help a Reporter Out” mailing list (HelpAReporter.com). Twice a day, I get an e-mailed list of reporters looking for sources for stories. I scour the listings and look for ones that my authors can answer. Then I forward them to the authors and they write excellent pitches. Best of all, it’s free!
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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