Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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21. Target your advertising.
Traditional print ads are expensive and don’t generate much of a return on the investment. Look for smaller niche publications that charge lower rates and target your book’s audience more specifically.
22. Do author tours on the cheap.
Try to fit in appearances at places where authors are going anyway. Family vacation to Disney World? Call months in advance and maybe the Orlando Barnes & Noble will let you stop in for a signing.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
Author's page
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