Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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20. Blog marketing can work—if you do it right.
Every morning, a million bloggers wake up and say: “What the heck am I going to write about today?” If you find blogs that focus on the same subject as your book, the blogger will usually be only too happy to devote a post to your book—especially if you send them a free copy. I’ve seen a few major publishers who sent out hundreds of galleys to the general public, with the stipulation that they review the book on their blogs, on the publisher’s site, and on Amazon. And once a buzzworthy book hits the echo chamber of the blogosphere, it’s bound to reverberate for awhile.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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