Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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TIPS FROM …
Lori Cates Hand, trade product manager, JIST Publishing
16. Hire a good author.
Effective book marketing begins long before the book is written. It’s the acquisitions editor’s responsibility to scout out that perfect combination: a book title with a good hook, and an author who can be a major contributor to the marketing effort. We’re looking for authors who have a built-in audience—commonly called a platform. An author needs to have a following, as well as existing opportunities for exposure (e.g., a blog, a huge client list).
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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