Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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7. Time the launch for maximum impact.
We launched a book about the Hubble Telescope and timed it with the Hubble’s last servicing mission, the 400th anniversary of the telescope and the 50th anniversary of NASA. Timing is everything. When people see the online ad campaign, they can download images of the telescope for their desktops.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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