Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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TIPS FROM …
Jeffrey Yamaguchi, associate director of online marketing, The Doubleday Publishing Group
10. Maximize your reach with mass mailings.
There’s a bazillion unique things going on online, so it’s difficult to stand out. It helps to have a strong arsenal of things you can pull the lever on—such as a good mailing list; your publisher’s newsletter list; and an author list, from the publisher or the author—and contact all these people in one fell swoop.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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