Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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13. Take advantage of niche audiences.
If you’ve got a sci-fi book, for example, you’ve got a niche audience to target. When you have a broader book, it’s harder because you’re marketing to the whole world. It also helps if an author has a fan base already, so you can market to them.
14. Make it unique.
The key to marketing books is that every time we market a book, it is a unique campaign, and we want to build the underlying marketing campaign. It’s about creating a foundation for the author and publisher.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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