Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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12. Encourage your authors to leverage social networks.
… Many authors are on Facebook, and their friends and readers are on their account. I always tell authors to get to know it as a marketing tool before they start to use it (in case their friends post photographs they’d rather readers don’t see, for example).
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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