Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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18. Major media are looking for negative stories.
Sad but true—our recent book pitch was declined by a major media outlet because it was too upbeat and constructive.
19. Timing is everything.
Don’t compete with major events such as an election or holidays. Time your book release and related PR efforts for a relatively quiet time of year. Your book subject will often dictate the best release dates.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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