Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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8. Run radio giveaways.
We work with radio stations in top media markets to give away 25 copies of the book we’re promoting. The on-air personality, who is liked and trusted by listeners, reads our advertisement. Plus, if the personality likes our book, he or she may go on talking about it. It’s a great way to reach millions of consumers, and the free book really gets their attention.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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